Bike accessories brand

One product, several colours, sold only on Amazon — and OperGo made every part of it.

A wall-mounted bike rack sold in a range of colours, launched with no factory behind it — every step from raw sheet metal to an Amazon-ready pallet run by OperGo.

Wall-mounted bike rack manufactured and packaged through OperGo, ready for Amazon FBA

The brief

One product, one marketplace, ten processes to coordinate.

The brand had a design, but no factory relationship and no ops team to chase ten vendors for cutting, finishing, kitting and freight. For one product, that many handoffs usually costs more in management time than the part itself.

The approach

One account ran the entire physical chain.

Priced and scheduled as one job, not ten purchase orders. The brand approved a sample once — the rest was production.

  1. 1Laser cuttingRaw steel sheet, cut to profile
  2. 2BendingFormed to the wall-mount geometry
  3. 3Powder coatingEach unit in its colourway, ready to sell
  4. 4Logo engravingThe brand's mark on every unit
  5. 5Hardware kittingScrews, anchors and fittings counted in
  6. 6BaggingParts and hardware protected
  7. 7BoxingWith printed instructions inside
  8. 8PalletizingTo Amazon's inbound spec
  9. 9FNSKU labellingScannable at the FBA dock
  10. 10Freight to FBAStraight to the warehouse, not the brand
Laser-cut flat sheet-metal parts
Flat parts, cut straight from raw steel sheet.
Hardware and parts kitted together
Hardware counted and kitted with the parts.
Retail-ready box labelled for Amazon FBA
Boxed, instructions in, labelled for Amazon FBA.

The result

It ships to Amazon's warehouse, not to the brand.

Pallets go straight from OperGo's facility to Amazon FBA — the brand never touches a box. The whole supply chain for that product is one relationship, one invoice, one point of contact.

Colours as references

One product. One reference per colour.

It isn't a single reference — it's one wall-mounted bike rack, offered in a range of colours. The same laser-cut, bent steel part sits behind every one, and each colour becomes its own orderable reference: powder-coat paint, a laser-marked logo, its bag and its outer box all hang off that SKU. The paint colour is the only thing that changes from one to the next — every reference a child SKU under a single Amazon listing.

Wall-mounted bike rack in one of its powder-coat colours, boxed and ready for Amazon FBA
The rack as it ships — one of several powder-coat colours, each boxed and labelled for Amazon FBA.
Wall bike rack4820117 · Sheet metal · steel
Colours
4820117
Laser-cut & bent — unpainted base part
482011710FBA SKU
Matte black paintLaser markBagOuter box
482011720FBA SKU
Pure white paintLaser markBagOuter box
482011730FBA SKU
Anthracite grey paintLaser markBagOuter box
482011740FBA SKU
Signal red paintLaser markBagOuter box
482011750FBA SKU
Steel blue paintLaser markBagOuter box

One parent listing · a child SKU per colour · same steel part

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Launching something like this?

This is what one product, fully manufactured, looks like.

See what's included when OperGo runs your product end to end — or skip straight to an engineer if you already have a CAD file.

See how launching a product worksTalk to an engineer →